You know there's something more in your business. Let's find it.
I help founders of healthcare and life sciences service firms turn what they know into what's next: new offers, data, products, and revenue beyond billable hours. Then I help you map the way there and stay with you until it's real.
You've built a firm people trust.
And you can feel it could be more.
You might be…
Sitting on more than you realize. Years of client work have given your firm knowledge, data, and methods no one else has. You suspect it's worth something on its own. You just don't know what.
Hitting the ceiling of hours and headcount. Growth means hiring, and hiring means more of the same. You want something that grows without you needing to be in every room.
Ready for something new. What you've always done still works. It just doesn't light you up the way it did, and there's an idea you keep coming back to.
You don't need a pep talk or a 60-page strategy deck. You need someone who can see the opportunity clearly, help you choose, and help you build.
From "something more" to something real
Horizon
Over 6–10 weeks, we look hard at what your firm knows, what the market will pay for, and what you actually want. We find the opportunity, and test it before you bet on it.
The Impetus Map
Your roadmap from here to there. Clear enough to act on this week, and honest about what it will take.
Momentum
Weekly working sessions to keep it moving. Encouragement when it's hard, accountability when it slips, and someone who remembers where you said you were going.
What this has looked like
From consulting to software
A strategy firm's expertise became a software company. I was its Chief Strategy and Product Officer.
From onboarding offer to insights division
A small consulting and coaching firm's new client offer produced a proprietary data set, which became a new revenue-generating division.
From people-hours to a product engine
After its acquisition by private equity, a pharma services agency needed to grow beyond headcount. We built the process to find, test, and launch products, and put it to work.
Two ways to keep moving
Every engagement begins with Horizon and your Impetus Map. From there:
Momentum
A weekly working session to keep the map alive, plus access in between when something comes up. The strategic partner most founders never had.
Momentum, Embedded
Everything in Momentum, plus hands-on help doing the work: shaping the offer, building the plan, working alongside your team. For when you need judgment and capacity. I take on a small number at a time.
Engagements are scoped to your firm. Horizon engagements typically begin in the five figures.
I've made this leap myself.
For more than twenty years I generated insights, built market assessments, and created roadmaps for life sciences organizations. The work always came down to two questions: where is the real opportunity, and how do we get there?
Then I took my own advice. I helped turn the expertise of the consulting firm I worked for into a software company, and served as its Chief Strategy and Product Officer. I know what it takes to see beyond the service(s) you've always sold, and what it feels like in the middle of that transition.
Founders have called me first for years, when they're starting something, stuck on something, or ready for something new. I help them see what's hiding in plain sight, and I stay steady and honest when the path isn't obvious.
What you walk away with
Clarity on what's next, and why it's right for you and your firm.
A map you believe in, specific enough to start this week.
Revenue that doesn't depend on your hours. An offer, a data asset, a product, or a new division.
Room to think again. The strategic work finally has a place to happen.
Momentum that holds. Someone in your corner every week.
Your energy back. Building something that feels alive, not something that feels owed.
This is for you if…
You lead a service firm and you're still close to the work
You can sense an opportunity, even if you can't name it yet
You have the energy to build something new, and you want a partner to do it with
It's probably not the right moment if…
You're running on empty and need rest before you need a plan
You're looking for someone to hand you an answer rather than build one with you
You want a one-time report, not a working partnership
Other ways I work
I also take on select engagements in primary market research and strategy consulting for life sciences and healthcare organizations. If that's what you're looking for, let’s connect to learn more.
Book and Podcast
I wrote a book about navigating difficult situations at work from a more empowered place, and hosted Professionaling, conversations about the decisions that shape careers. Both come from the same belief as this work: most people already have more in them than the moment lets them see.
Let's find out what's next.
A 30-minute conversation about where your firm is, what you're sensing, and whether I'm the right partner to help you find it.
No pitch, no obligation.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime.
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No. A coach helps you find your own answers. I do that too, but I also bring the strategy: real analysis of the opportunity, a concrete roadmap, and decades of building these plans. You get a thought partner and a strategist in one.
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That's where most people start. Horizon exists to find it. You bring the knowledge and experience; we work out where you want to move towards next.
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That's where most of my depth is. But the core of the work, turning what a service firm knows into something that grows beyond its hours, travels. If you're in an adjacent field, let's talk, and I'll be honest about fit.
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Horizon is a few focused sessions plus some thinking between them. Momentum is typically one working session a week. It's designed to give you back the headspace you're currently spending on circling.
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That's usually the real problem, so it's part of the map. Deciding what to stop, delegate, or reprice is often the first move.
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Every engagement is scoped to your firm. Horizon engagements typically begin in the five figures, and we'll walk through options on our first call.