You've built a firm life sciences companies trust. What comes next?
I work with founders of consultancies, agencies, and research firms that serve pharma, biopharma, and medtech. Together we find the next horizon for your firm: new offers, data, and products that grow beyond services alone. Then we build the path there, and I stay with you until it's real.
You can feel the firm could be more
You might be….
Sitting on more than you realize. Years of client work have given your firm knowledge, data, and methods no one else has. You suspect it's worth something on its own. You just don't know what.
Hitting the ceiling of hours and headcount. Growth means hiring, and hiring means more of the same. You want something that grows without you needing to be in every room.
Ready for something new. What you've always done still works. It just doesn't light you up the way it did, and there's an idea you keep coming back to.
You don't need someone to have the idea for you. You need room, rigor, and a partner to choose and build with.
Why the next horizon can't wait
AI is repricing expertise. Clients are starting to ask why the analysis, the writing, or the research takes as long as it does. The work that used to justify your hours is getting faster and cheaper, for you and for everyone competing with you.
Your clients are under pressure, and it's coming downstream. Pricing pressure, consolidation, and tighter budgets at pharma and medtech companies show up as harder procurement, longer sales cycles, and one big account you can't afford to lose.
Hours and headcount hit a ceiling. A firm that grows only by hiring stays fragile, and it stays dependent on you. Firms built on proprietary data, products, or recurring offers are also valued differently if you ever sell.
From "something more" to something real
What this has looked like
From biopharma consulting to software
A biopharma strategy consulting firm turned its expertise into a software company. I led the spin-out as its Chief Strategy and Product Officer.
From onboarding offer to insights division
I helped a consulting and coaching firm serving healthcare providers create a standardized client intake offer. The data it produced became a proprietary asset, and the foundation for a new revenue-generating insights division.
From people-hours to a product engine
After its acquisition by private equity, a pharma services agency needed to grow beyond headcount. I helped them build the process to find, test, and launch products, and put it to work.
Two ways to keep moving
Every engagement begins with Horizon and your Impetus Map. From there:
Momentum
A weekly working session to keep the map alive, plus access in between when something comes up. The strategic partner most founders never had.
Momentum, Embedded
Everything in Momentum, plus hands-on help doing the work: shaping the offer, building the plan, working alongside your team. For when you need judgment and capacity. I take on a small number at a time.
Engagements are scoped to your firm. Horizon engagements typically begin in the five figures.
As one founder put it to her partners: "We brought in an outside strategist to pressure-test our next move before we invested in it, the same reason our clients bring us in."
You do this for your clients every day
You're the one they bring in when they're too close to see it. You know the value of an outside view, because you sell it.
You're inside it, you're running it, and client work wins every fight for your calendar. That isn't a gap in your thinking. It's the same reason your clients hire you.
You'll still have the ideas. What I bring is the structure to test them, the outside view to choose between them, and the steady weekly push to make them real while you keep the firm running.
I've made this leap myself
For more than twenty years I generated insights, built market assessments, and created roadmaps for life sciences organizations. The work always came down to two questions: where is the real opportunity, and how do we get there?
Then I took my own advice. Inside a biopharma strategy consulting firm, I helped turn what we knew into a software company, and served as its Chief Strategy and Product Officer. I've been where you are: a respected life sciences service firm, wondering what its expertise could become. I know what it takes to see beyond the services you've always sold, and what it feels like in the middle of that transition.
Founders have called me first for years, when they're starting something, stuck on something, or ready for something new. I help them see what's hiding in plain sight, and I stay steady and honest when the path isn't obvious.
What you walk away with
Clarity on what's next, and why it's right for you and your firm.
A map you believe in, specific enough to start this week.
Revenue that doesn't depend on your hours. An offer, a data asset, a product, or a new division.
Room to think again. The strategic work finally has a place to happen.
Momentum that holds. Someone in your corner every week.
Your energy back. Building something that feels alive, not something that feels owed.
This is for you if…
You founded or lead a firm serving life sciences or medtech companies: an agency, consultancy, research, or communications firm
You're still close to the work, and that's starting to limit what the firm can become
You can sense the next opportunity, even if you can't name it yet
You want an answer you built, not one handed to you
You'd rather choose your next move than have the market choose it for you
It's probably not the right moment if…
You're running on empty and need rest before you need a plan
You're looking for someone to hand you an answer rather than build one with you
You want a one-time report, not a working partnership
Other ways I work
I also take on select engagements in primary market research and strategy consulting for life sciences and medtech companies. If that's what you're looking for, let's talk about what you need.
Book and Podcast
I wrote a book about navigating difficult situations at work from a more empowered place, and hosted Professionaling, conversations about the decisions that shape careers. Both come from the same belief as this work: most people already have more in them than the moment lets them see.
Let's find out what's next.
A 30-minute conversation about where your firm is, what you're sensing, and whether I'm the right partner to help you find it.
No pitch, no obligation.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime.
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For the same reason your clients need you. Strategic skill isn't the constraint. Distance and time are. You'll do most of the thinking. My job is to make sure it happens, gets tested, and turns into a decision.
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Mostly consultancies, agencies, and research and communications firms that serve pharma, biopharma, and medtech, and some that serve healthcare providers. They're typically founder-led, with revenue somewhere between about $1M and $35M.
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No. A coach helps you find your own answers. I do that too, but I also bring the strategy: real analysis of the opportunity, a concrete roadmap, and decades of building these plans. You get a thought partner and a strategist in one.
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That's where most people start. Horizon exists to find it. You bring the knowledge and experience; we work out where you want to move towards next.
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That's where most of my depth is. But the core of the work, turning what a service firm knows into something that grows beyond its hours, travels. If you're in an adjacent field, let's talk, and I'll be honest about fit.
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Horizon is a few focused sessions plus some thinking between them. Momentum is typically one working session a week. It's designed to give you back the headspace you're currently spending on circling.
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That's usually the real problem, so it's part of the map. Deciding what to stop, delegate, or reprice is often the first move.
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Every engagement is scoped to your firm. Horizon engagements typically begin in the five figures, and we'll walk through options on our first call.