Impetus for Business
Executive Advisory and Fractional Leadership Strategic Support
I help busy founders, entrepreneurs, and business leaders validate and bring new ideas to life.
You’ve got an idea, or maybe you’ve already started exploring something—and you know it has real potential….
But between everything else you’re juggling, there’s no time to explore it the way you want to.
You’re stretched thin, maybe even a little overwhelmed by what to do next.
That’s Where I Come In
I’m an advisor to help you illuminate the path forward and keep you focused, or for a limited number of clients, I can be your idea nanny—someone you trust to help nurture and grow your early-stage concept while you stay focused on everything else that needs your attention.
Depending on your goals and budget, I can serve as a strategic thought partner—helping you think through your concept—or step in as a fractional operator to actually get things done.
This might look like:
Mapping out the idea and business model
Conducting market or competitor research
Designing a pilot or MVP
Creating a timeline and milestones
Talking to potential users or early customers
Together, we’ll set clear goals and a pathway so you know exactly what to expect. You’ll get tangible progress, peace of mind, and a real sense of whether your idea is worth pursuing—and how.
Work Examples
I’m a problem solver and an idea specialist. I believe deeply that clear identification of a problem is the first step to ideating and finding the right solution.
Problem Identification:
Commercialization planning is time consuming, labor intensive, and requires constant updating or it quickly becomes irrelevant - there has to be a better way.
Idea into Solution:
Serving as Chief Strategy and Product Officer of Corval.io, set the strategic vision and oversaw the development and launch of a SaaS-based platform spun out from a consulting firm focused on biopharmaceutical commercialization that reduced the time and labor required and could easily be maintained and updated.
Problem Identification:
A Private Equity backed consulting firm needed to grow and expand their offerings.
Idea into Solution:
Designed and implemented a product development framework to help the company identify and evaluate opportunities to create new offerings and generate new revenue beyond services alone.
Problem Identification:
An advisory services and leadership development organization wants to grow to be a sellable entity within a period of time, but needs help determining options that may get them there.
Idea into Solution:
Leveraging data collection practices already being used, a new insights vertical was created to expand revenue opportunities and grow audiences reached.
